A dog called Coco was gifted eight iPhone 7s, each worth £800 because her owner is rich and likes to spoil her.
Wang Sicong, the son of China's wealthiest person Wang Jianlin (worth around £23 billion), is also apparently eccentric.
He then posted pictures of the Alaskan Malamute and the new phones on the dog's own Weibo social media account.
'Not sure what people are showing off on Moments (a Chinese social media platform)! There is nothing to show off. I was forced to take action,' the message accompanying the images said.
But not everyone found the pictures cute.
Coco is used to getting spoiled having previously been given two Apple Watches, a pink Fendi handbag and cash.
Wang Sicong (who is personally worth £430m) also loves throwing lavish parties for his beloved pooch.
The iPhone 7 pictures were posted on September 16, the day the phones were released.
Source - Metro
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